WhatsApp-first: why African trade sales don't happen in email

The channel where the deal actually lives — and why building your pipeline around it changes close rates.

This is placeholder body copy for the Segmiq blog. Replace it with the real article — written in the NVIDIA editorial style: open with the most important fact, explain the mechanism in the middle, and close with what it means for the reader.

Keep examples specific to construction, solar, roofing, electrical, and landscaping across Zimbabwe, Zambia, South Africa, and Kenya.