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·Most "bad leads" aren't bad. They're just late.·What a quote request tells you before anyone picks up the phone ·The most expensive thing in your business lives in one salesperson's phone ·The first five minutes: why a solar enquiry goes cold faster than you think ·Your best leads are the customers you've already served ·Most "bad leads" aren't bad. They're just late.·What a quote request tells you before anyone picks up the phone ·The most expensive thing in your business lives in one salesperson's phone ·The first five minutes: why a solar enquiry goes cold faster than you think ·Your best leads are the customers you've already served

Friday, 10 July 2026

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Your best leads are the customers you've already served

Ask most contractors where their next job will come from and they'll point at advertising — the next campaign, the next batch of enquiries, the next stranger who fills in a form.