Two enquiries can look identical in an inbox and be worth completely different amounts of your time. Here is exactly what separates them — and how a system reads the difference before a salesperson dials.
Every business owner who has run Facebook ads has said it: "the leads were rubbish." Sometimes that's true. Far more often, the lead was fine — it was the handling that failed. Here's how to tell the difference, because the two problems have opposite fixes.
Product launches, market data, and field insights for solar, construction, and trade businesses across Africa.
